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Wake up girls (and also you males too). I feel we’re seeing gentle at
the top of the tunnel. Madison Avenue is getting actual about
promoting campaigns for girls. Following the extraordinary
good fortune of Dove line of personal-care merchandise offered by way of Unilever, the corporate presented what it calls a “campaign for real beauty.” I are expecting others will observe go well with.
This week Nike unveiled a marketing campaign the use of girls with giant butts and thunder thighs — no kidding! Why? It is as a result of that symbol
represents the bulk on the United States feminine populace. (FYI, the
reasonable dimension lady is a dimension 14-16, now not a zero.)
Remember once I instructed you that girls don’t seem to be influenced by way of
famous person endorsements at the product package deal. Well, they’re
influenced by way of actual girls who they may be able to relate to. They don’t seem to be
inspired by way of the skinny, waif-like creatures which have been
presupposed to constitute the typical feminine shopper. Nor are they in awe of the pony like runway fashions noticed in TV advertisements clunking down the level.
Two drivers impacting this modification come with the truth that girls are the main shoppers of goods and that girls over 50 are in the end being identified as a vital buying
demographic.
How smartly do you realize the want and desires of those two
goal teams? Do you need to promote extra merchandise and connect to shoppers although your product packaging?
We know what those consumers need in packaging. Our particular document: Is your Packaging Female-Friendly? can also be in you fingers in 24 hours. This groundbreaking analysis and document is to be had now for best $25.00.
Find out what the representatives of the main shopper items
corporations discovered about product packaging for girls.
Email the PackagingDiva@aol.com for an order shape
